← The Kipfer05 · Branding & identity

Identity systemsthat scale with you.

We design visual identity systems for technology, healthcare and consumer companies — logo, type, motion, voice and the design system that makes the brand alive in product.

Falar com a equipaVer sistemas construídos
47
identities shipped
6 wks
average build
−71%
asset production time
100%
delivered in code
AAevo · Brand system v 2.4
Identity · Type · Motion · Voice
Logomark
Aevo
Display
Inverted
Mono
Typography
A calmer path to parenthood.
GT Sectra · Display · 42 / 40
We pair our editorial display face with a quiet, neutral text face for everything functional — long copy, UI, captions.
Söhne · Body · 14 / 22
Palette
Ink
#06060A
Bone
#F4EDE2
Sage
#9DB29A
Rose
#E2B7A6
Sand
#D9C7A6
Stone
#7B7669
Motion · easings
Brand · ease-out-quint220ms

A · O que entregamos

We design visual identity systems for technology, healthcare and consumer companies — logo, type, motion, voice and the design system that makes the brand alive in product.

A real brand isn't a logo. It's a system: a set of decisions that hold up across landing pages, packaging, product UI, pitch decks, ads, hiring pages and customer support emails — five years from now, with people you haven't hired yet.

  • 01

    Founder-led discovery: positioning, audience, narrative, naming — written, not just sketched.

  • 02

    Identity system: logomark, wordmark, type pairing, palette (light + dark), grid, photography direction.

  • 03

    Motion: easings, durations, brand transitions — delivered as Lottie / Framer Motion presets.

  • 04

    Voice & tone: principles, examples, do's and don'ts, ready for marketing and product copywriters.

  • 05

    Design system: tokens, components, dark mode, ready to ship in Figma + code on day one.

  • 06

    Brand guidelines as a living website — not a 60-page PDF that no one opens.

B · Evidência

Operações que
deixaram de travar.

Cada sistema resolveu um problema operacional concreto. O que muda quando a estrutura passa a trabalhar a favor — não contra.

Healthcare · System

Aevo Fertility

A full identity system for a Nordic fertility group — editorial display face, restrained palette, motion language and a brand book delivered as a website.

+38%
brand recall
5
countries live
200+
tokens
AAevo · Brand system v 2.4
Identity · Type · Motion · Voice
Logomark
Aevo
Display
Inverted
Mono
Typography
A calmer path to parenthood.
GT Sectra · Display · 42 / 40
We pair our editorial display face with a quiet, neutral text face for everything functional — long copy, UI, captions.
Söhne · Body · 14 / 22
Palette
Ink
#06060A
Bone
#F4EDE2
Sage
#9DB29A
Rose
#E2B7A6
Sand
#D9C7A6
Stone
#7B7669
Motion · easings
Brand · ease-out-quint220ms
Studio · Self-directed

The Kipfer · Studio

Our own brand. A quiet, editorial system designed for the long arc — one wordmark, one face, one accent, ten years.

1
wordmark
2
typefaces
0
trends followed
studio.kipfer.com / case
KThe Kipfer
Software-defined
brands, engineered.
Cover · 16:10
POSTER A2
Business card
M. Alexandro
Founder · The Kipfer
Ink
#06060A
Bone
#F4EDE2
Iris
#C9C5FF
Glow
#6E6BFF
Mute
#7B7669
White
#FFFFFF
DTC · Packaging

Maven Beauty

A modular packaging system for a 14-SKU skincare brand — one engine for new launches, with palette, type and silhouette all derived from a small primitive set.

14
SKUs
62
reusable assets
−71%
launch time
Maven Beauty · Packaging system
SKU 01–14
Maven · 02
Renew
Serum · 30ml
Maven · 02
Calm
Serum · 30ml
Maven · 02
Glow
Serum · 30ml
Maven · 02
Quiet
Serum · 30ml
Maven · 02
Shield
Serum · 30ml
Maven · 02
Ritual
Serum · 30ml
SKUs in system
14
Reusable assets
62
Time to new launch
−71%

C · How it runs

A calm, written engagement.

Senior team. Fixed scope. Shipping reviewed in pull requests, not slide decks.

01

Discovery

Two-week founder-led sprint. Audience, positioning, audit of the category, written narrative and naming if needed.

02

Direction

Two distinct creative directions, each with a story, a palette, a face and a real-world surface. We pick one — together.

03

System

Identity, type, motion, palette, components. Delivered in Figma and committed to your codebase as design tokens.

04

Activation

Website, packaging, pitch deck, social templates, hiring page — whatever launch surface matters most.

D · Engagement models

Pick a shape that fits.

Scope, timeline and price written down before we start. No hourly billing, no surprise invoices.

Early-stage
€18kfixed · 4 weeks

Pre-PMF founders. You need a real wordmark, palette, type and a usable design system without the full activation suite.

  • —Logomark + wordmark
  • —Type pairing + palette
  • —Mini design system
  • —Pitch deck template
  • —Upgrade path to System
Start Early-stage
SystemMost chosen
€48kfixed · 6–8 weeks

Full identity system. Built to live in product, packaging, web, social and recruiting.

  • —Discovery + 2 directions
  • —Identity + motion + voice
  • —Design tokens in code
  • —Living guidelines site
  • —Figma library + handoff
Start System
Activation
from €36kafter System

Once the system exists — website, packaging, pitch, ads. Scoped per surface.

  • —Marketing site (sep. quote)
  • —Packaging (per SKU)
  • —Pitch deck · 25–35 slides
  • —Social + ads templates
  • —Recruiting page
Start Activation

E · Honest answers

What people
usually ask first.

No fluff. If we can't do it well, we'll tell you and point you somewhere that can.

  • Q01

    We're too early — shouldn't we wait until we have product-market fit?

    Sometimes, yes. But the cheap, scrappy logo costs you twice — once to make, once to replace. We offer a smaller ‘early-stage identity’ engagement specifically for pre-PMF founders that gives you 80% of the system for 30% of the price, and slots cleanly into a full brand later without throwaway work.

  • Q02

    How do you handle ‘design by founder taste’?

    We expect strong founder taste — most of our best work comes from clients who care deeply. Our process gives you concrete things to react to (two creative directions, real surfaces, real type) instead of mood boards. Disagreements get resolved on the artefact, not in the abstract.

  • Q03

    Will the system survive once we hire a marketing team / agency?

    Designed for that explicitly. Guidelines as a website, tokens in code, a Figma library, and a Loom walkthrough. Most of our clients onboard a marketing person 3–6 months after launch — and that person is productive in week one.

  • Q04

    We bought a brand from another studio and it didn't survive contact with product. Why is yours different?

    Because we ship product too. Every brand we make gets stress-tested on a real Next.js front end, a real packaging mockup, a real ads template — before delivery. If a token doesn't survive a real component, we change it before it's yours.

  • Q05

    Are you going to make us look like everyone else?

    No — we deliberately avoid the studio house style. Each engagement starts from your category, your voice and your founders. We don't reuse mood boards, we don't recycle palettes, and we're happy to walk away from work where the brief is ‘make us look like X’.

  • Q06

    What does identity work cost?

    Founders typically come to us with a budget between €18k (early stage) and €120k (full system + activation). We're happy to scope down rather than dilute — and we'll recommend a different studio if your budget is below €15k, since at that price we can't do the work the way we want to.

F · The toolkit

Boring tools. Beautiful outcomes.

Figma
Design
Framer Motion
Motion in code
Lottie
Motion delivery
Style Dictionary
Token pipeline
shadcn / Radix
Component primitives
Tailwind
Tokens in code
Notion
Brand guidelines
Cavalry · After Effects
Hero motion

Vagas limitadas · Projetos selecionados

A sua marca
está à altura da empresa?

Se não estiver, é aí que entramos.

Iniciar conversahello@thekipfer.com

Resposta em 24 horas · Primeira direção em 5 dias

The Kipfer

Um estúdio de tecnologia criativa que desenha e faz engenharia de marcas definidas por software. Lisboa · remoto.

Estúdio
Disciplinas
Contacto
© 2026 The Kipfer. Todos os direitos reservados.OnlineFeito com intenção em Lisboa